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MEASURING AGRICULTURAL EXTENSION SERVICE QUALITY IN NUBARIA REGION USING TOTAL QUALITY AND SERVICE QUALITY SCALES قياس جودة الخدمة الإرشادية الزراعية بمنطقة النوبارية بإستخدام مق

Article

Last updated: 04 Jan 2025

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Abstract

This study aimed to measure agricultural extension service quality in Nubaria region by measuring extension employees' perceptions of the total quality scale components, and farmers' perceptions of service quality scale components. The study was conducted on 20 extension personnel or 76.9% of the total number of extension personnel in Nubaria region (26 Personnel), and 159 farmers randomly selected from two villages in Nubaria region. Data were collected by questionnaire during October 2015. Frequencies, percentages and mean scores were used for data presentation. The results showed that although scores for extension employees' perceptions of the total quality are above average levels for all the twelve components of the total quality scale (75.8% of the total score), this didn't produce an effect upon farmers' perceptions of service quality, as scores for farmers' perceptions of the service quality were below average levels for all the five components of the service quality scale (45.9% of the total score). This indicates a clear gap between the two views of extension employees and farmers about agricultural extension service quality in Nubaria region. Extension employees in Nubaria region need to work hard to close this obvious gap to increase farmers' satisfaction through planning and implementing their extension programs and activities on the basis of farmers' perceptions and needs.

DOI

10.21608/jaess.2015.41775

Keywords

Agricultural Extension, Service quality, Total Quality Scale, Service Quality Scale, Nubaria Region

Authors

First Name

محمد

Last Name

عبد الغني

MiddleName

-

Affiliation

قسم المجتمع الريفي والإرشاد الزراعي، کلية الزراعة، جامعة أسيوط

Email

mohamed.abdelghani@agr.au.edu.eg

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Orcid

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First Name

أحمد

Last Name

دياب

MiddleName

-

Affiliation

قسم المجتمع الريفي والإرشاد الزراعي، کلية الزراعة، جامعة أسيوط، فرع الوادي الجديد، مصر

Email

a.diab@aun.edu.eg

City

-

Orcid

-

Volume

6

Article Issue

11

Related Issue

6580

Issue Date

2015-11-01

Receive Date

2015-10-03

Publish Date

2015-11-01

Page Start

1,737

Page End

1,750

Print ISSN

2090-3634

Online ISSN

2090-3715

Link

https://jaess.journals.ekb.eg/article_41775.html

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https://jaess.journals.ekb.eg/service?article_code=41775

Order

1

Type

Original Article

Type Code

884

Publication Type

Journal

Publication Title

Journal of Agricultural Economics and Social Sciences

Publication Link

https://jaess.journals.ekb.eg/

MainTitle

MEASURING AGRICULTURAL EXTENSION SERVICE QUALITY IN NUBARIA REGION USING TOTAL QUALITY AND SERVICE QUALITY SCALES قياس جودة الخدمة الإرشادية الزراعية بمنطقة النوبارية بإستخدام مق

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Article

Created At

22 Jan 2023