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42831

THE MOST IMPORTANT MARKETING ROUTES FOR MANGO IN SHARKIA GOVERNORATE

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Last updated: 04 Jan 2025

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Abstract

ABSTRACT
The research aims to trace the most important marketing pathways for mango crop in Sharkia Governorate through the most important marketing channels and the mango dealers within the local market to the end consumer, The study also showed the most important results which were reached by increasing the productive area and production of Mango in the Republic and Sharkia Governorate.
Producers of the sales method by 66% and the rest of the commission method by 44% and the price of the crop is determined based on supply and demand in the first place followed by the number of fruits in the tree, and the study showed the flow of mango through marketing channels, where We find that the production places in Sharkia Governorate include producers who in turn manage their production to wholesalers, commission agents, brokers, factory agents, exporters, retailers, to move the goods from their production places to wholesale markets in factories.
 In the wholesale markets there is a movement of buying and selling among wholesalers, Qamsiongia, brokers and retailers, who in turn deliver the commodity to the retail markets of villages and cities until they reach the final consumer, As for the exporters and exporters.
The commodity is sent to the overseas customers (importers) so that the commodity reaches the external consumer.
 In the light of the results of the study, it recommends the establishment and development of organizational units that will identify farmers with high price expectations and marketing channels and help farmers to make agricultural decisions related to production, Marketing from crop selection to sales, storage and consumption,
 
 

DOI

10.21608/jpd.2019.42831

Keywords

Marketing Path, Sharkia governorate, Mango

Authors

First Name

Nourhan

Last Name

Tantawy

MiddleName

-

Affiliation

Department of Agric. Economics, Faculty of Tech.& Develop., Zagazig Univer., Egypt

Email

-

City

Zagazig

Orcid

-

First Name

Ahmed

Last Name

Abou roos

MiddleName

-

Affiliation

Department of Agric. Economics, Faculty of Tech.& Develop., Zagazig Univer., Egypt

Email

-

City

Zagazig

Orcid

-

First Name

Fekry

Last Name

Eldesoky

MiddleName

-

Affiliation

Department of Agric. Economics, Faculty of Tech.& Develop., Zagazig Univer., Egypt

Email

-

City

Zagazig

Orcid

-

First Name

Ibrahim

Last Name

Ismail

MiddleName

-

Affiliation

Department of Agric. Economics, Faculty of Tech.& Develop., Zagazig Univer., Egypt

Email

-

City

Zagazig

Orcid

-

Volume

24

Article Issue

3

Related Issue

6522

Issue Date

2019-07-01

Receive Date

2019-05-27

Publish Date

2019-07-01

Page Start

537

Page End

554

Print ISSN

1110-2543

Online ISSN

2682-3322

Article File

JPD_Volume 24_Issue 3_Pages 537-554.pdf

PDF . 590.1kB

Link

https://jpd.journals.ekb.eg/article_42831.html

Detail API

https://jpd.journals.ekb.eg/service?article_code=42831

Order

6

Type

Original Article

Type Code

867

Publication Type

Journal

Publication Title

Journal of Productivity and Development

Publication Link

https://jpd.journals.ekb.eg/

MainTitle

THE MOST IMPORTANT MARKETING ROUTES FOR MANGO IN SHARKIA GOVERNORATE

Details

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Article

Created At

22 Jan 2023