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95702

ASSESSMENT OF AVAILABILITY OF THE INTERNAL MARKETING ELEMENTS AT FACULTY OF NURSING

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Last updated: 04 Jan 2025

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Abstract

Background: The aim of this study was to assess the availability of internal marketing elements among internal customers of the Faculty of Nursing, Port Said University. Sample: the study was carried on all available internal customers of the faculty (n=378). Research design A descriptive research design was utilized. Data collection tools: data are collected using three tools: to assess the availability of internal marketing elements for teaching staff, employees and nursing students.Results: revealed that the most available element of the internal marketing among teaching staff, employees and students is the communication element(76.5%, 69.1%, 72.1% retrospectively), followed by supervision (75.1%) and scientific research support among teaching staff(73.2%), supervision and safety measures among employees (67%) and supervision and achievement and rewards among students (70.7%). Whereas, the lowest available element is the benefits among teaching staff, employees and students (52.5%, 43.5%,68.2% retrospectively). Conclusion: availability of internal marketing elements at the faculty is moderately fulfilled. The highest mean score of it were among the teaching staff (70.6%) followed by students(69.5%)  and employees (62.3%). Recommendations:The study recommended that academic managers have to develop an internal marketing strategy for Faculty of Nursing at Port Said University.  

DOI

10.21608/pssjn.2020.95702

Keywords

Key words: Internal marketing, internal customer, teaching staff, Students, employees

Authors

First Name

Ali

Last Name

\Abo Soliman

MiddleName

Daifallah

Affiliation

Nursing Administration, Faculty of Nursing, kafr El-sheikh University

Email

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City

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Orcid

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First Name

Neamat

Last Name

El-sayed

MiddleName

Mohamed

Affiliation

Nursing Administration, Faculty of Nursing, Damanhur University

Email

-

City

-

Orcid

-

First Name

Sanaa

Last Name

Ibrahim

MiddleName

Abd El-azeem

Affiliation

Nursing Administration, Faculty of Nursing, Port Said University

Email

-

City

-

Orcid

-

First Name

Rasha

Last Name

El-sayed Inany

MiddleName

Ibrahim

Affiliation

Nursing Administration, Faculty of Nursing, Port Said University

Email

-

City

-

Orcid

-

Volume

7

Article Issue

2

Related Issue

12922

Issue Date

2020-06-01

Receive Date

2020-06-14

Publish Date

2020-06-01

Page Start

114

Page End

132

Print ISSN

2356-8658

Online ISSN

2682-3241

Link

https://pssjn.journals.ekb.eg/article_95702.html

Detail API

https://pssjn.journals.ekb.eg/service?article_code=95702

Order

13

Type

Original Article

Type Code

866

Publication Type

Journal

Publication Title

Port Said Scientific Journal of Nursing

Publication Link

https://pssjn.journals.ekb.eg/

MainTitle

ASSESSMENT OF AVAILABILITY OF THE INTERNAL MARKETING ELEMENTS AT FACULTY OF NURSING

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Article

Created At

22 Jan 2023