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95701

Development Of An Internal Marketing Strategy For Faculty Of Nursing At Port Said University

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Last updated: 22 Jan 2023

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Abstract

Background: Human resources are the most valuable asset of organization. Therefore, organizations undertake to cost high for internal customers that lead to their satisfaction that results in developing the quality of products and services as well as achieving customer satisfaction.The aim: of this study is to develop an internal marketing strategy for faculty of nursing at Port Said University. Sample: the study is carried on all available internal customers of the faculty (n=378). Research design: An exploratory research designis utilized. Data collection tools: data are collected using three tools: to assess the availability of internal marketing elements for teaching staff, employees and nursing students, in addition internal marketing strategy as the fourth tool. Results: revealed that the most available element of the internal marketing among teaching staff, employees and students is the communication element, followed by supervision and scientific research support among teaching staff, supervision and safety measures among employees and supervision followed by achievement and rewards among students. Whereas, the lowest available element is the benefits among teaching staff, employees and students.Conclusion: availability of internal marketing elements at the faculty is moderately fulfilled. The highest mean score of it were among the teaching staff followed by students and employees. Recommendations:The study recommended that academic managers have to maximize their efforts and take the needed measures toward applying the developed internal marketing strategy.

DOI

10.21608/pssjn.2020.95701

Keywords

Internal marketing, internal customer, teaching staff, Students, employees

Authors

First Name

Ali

Last Name

Abo Soliman

MiddleName

Daifallah

Affiliation

Nursing Administration, Faculty of Nursing, kafr El-sheikh University

Email

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City

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Orcid

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First Name

Neamat

Last Name

El-sayed

MiddleName

Mohamed

Affiliation

Nursing Administration, Faculty of Nursing, Damanhur University

Email

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City

-

Orcid

-

First Name

Sanaa

Last Name

Ibrahim

MiddleName

Abd El-azeem

Affiliation

Nursing Administration, Faculty of Nursing, Port Said University

Email

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City

-

Orcid

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First Name

Rasha

Last Name

El-sayed Inany

MiddleName

Ibrahim

Affiliation

Nursing Administration, Faculty of Nursing, Port Said University

Email

-

City

-

Orcid

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Volume

7

Article Issue

2

Related Issue

12922

Issue Date

2020-06-01

Receive Date

2020-06-14

Publish Date

2020-06-01

Page Start

97

Page End

113

Print ISSN

2356-8658

Online ISSN

2682-3241

Link

https://pssjn.journals.ekb.eg/article_95701.html

Detail API

https://pssjn.journals.ekb.eg/service?article_code=95701

Order

12

Type

Original Article

Type Code

866

Publication Type

Journal

Publication Title

Port Said Scientific Journal of Nursing

Publication Link

https://pssjn.journals.ekb.eg/

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Details

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Article

Created At

22 Jan 2023