Abstract:
This paper research will discuss the new technology appeared by the end of 20th century and developed quickly in 21st century .This technology embedding media and architecture through technology which is called “Mediatecture" or media facades. The research will discuss the historical background of this technology then it will be presenting the shifts in technology and how it's effecting on the appearance of buildings through two main examples “Times Square" and “Shibuya Crossing". Therefore thus research will introduce the classification of media facades by the technical categories mechanical media facades and electronic media facades. Finally the research will suggest and demonstrate for architects and designers the first thoughts when designing media facades.