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270137

Virtual Reality Technology as a Tool for Promoting Luxor as a Cultural Tourism Destination

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Last updated: 04 Jan 2025

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Abstract

Nowadays, the tourism industry requires continuous investment into new technologies to keep attracting visitors, highlighting the need for destinations to be innovative. The use of modern technology is becoming a necessity for various destinations to stay competitive, attractive and financially viable. The technology can help increase visitors' information about the destination's history and culture and make them aware of services and attractions available during the trip. VR applications are one of the promising technologies that enhance the users'" cultural heritage visit experience with the digital content developed for the cultural heritage. This research explores the perceived benefits of using virtual reality technology to promote Luxor as a cultural tourism destination. Moreover, the research focused on a quantitative approach by distributing questionnaires among managers and tourism experts as the researcher distributed (330) questionnaires. SPSS (25) was used to analyze the collected data. The results show that Virtual reality offers potential ‎travelers the opportunity to experience ‎adventures, attractions and special ‎events from their homes before visiting. Furthermore, VR is the best tool for ‎providing rich data to potential tourist's ‎seeking Luxor and its attractions. Furthermore, Travel agencies face many challenges in applying VR, such as the high cost of the tools for ‎creating virtual reality‏ ‏and ‎equipment maintenance. The study recommends that The Ministry of Tourism cooperate with other ministries and authorities, e.g., Ministries of Communication, environment, and investment, because of the human and technical facilities to apply virtual ‎reality technology.

DOI

10.21608/ijthm.2022.270137

Keywords

Virtual ‎Reality, Egyptian Travel Agencies, modern technology

Authors

First Name

Ahmed

Last Name

Omar

MiddleName

Magdy

Affiliation

Researcher, Faculty of Tourism and Hotels, Luxor University, Egypt

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City

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Orcid

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First Name

Salama

Last Name

Ammar

MiddleName

-

Affiliation

The Higher Institute for Tourism and Hotels (EGOTH), LUXOR, Egypt

Email

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City

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Orcid

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First Name

Khaled

Last Name

Soliman

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Luxor University, Egypt

Email

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City

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Orcid

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Volume

5

Article Issue

2

Related Issue

29739

Issue Date

2022-12-01

Receive Date

2022-11-16

Publish Date

2022-12-01

Page Start

120

Page End

137

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 5_Issue 2_Pages 120-137.pdf

PDF . 1.1MB

Link

https://ijthm.journals.ekb.eg/article_270137.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=270137

Order

270,137

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

Virtual Reality Technology as a Tool for Promoting Luxor as a Cultural Tourism Destination

Details

Type

Article

Created At

22 Jan 2023