Beta
ManageSearchChatDiscover
239699

Influence of Guest Experience on Word Of Mouth and Revisit Intentions in the Egyptian Hotel Industry

Article

Last updated: 22 Jan 2023

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

The research purpose is to examine the influence of four guests' experience dimensions on their word of mouth and revisit intentions. A positivism approach was used to test the research hypotheses. The primary data was collected via a structured questionnaire from 450 guests who had stayed at Hurghada five-star hotels in Egypt which counted 25 hotels according to (Egyptian Hotel Association, 2021). The study employed a convenient sampling technique to collect the data. 450 Questionnaires forms were distributed after the deletion of incomplete responses, 396 questionnaires were valid to use with a response rate of 88%. Statistical analyses were performed by SPSS version 23 software. The results revealed that guests' experience dimensions which include entertainment, education, aesthetic, and escapism significantly affect guests' word of mouth, and their intention to revisit. Insights are provided to develop, improve and ensure marketing strategies, to create, manage, and control guest experiences to sustain positive guest' word of mouth, and their intention to revisit.

DOI

10.21608/ijthm.2022.239699

Keywords

Guest Experience, Experience Dimensions, Word of mouth, revisit intentions, Hotels

Authors

First Name

El-Hussein

Last Name

Ali

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Fayoum University, Egypt

Email

-

City

-

Orcid

-

First Name

Aliaa

Last Name

Gaber

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Fayoum University, Egypt

Email

-

City

-

Orcid

-

Volume

5

Article Issue

1

Related Issue

29738

Issue Date

2022-06-01

Receive Date

2022-03-12

Publish Date

2022-06-01

Page Start

303

Page End

320

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 5_Issue 1_Pages 303-320.pdf

PDF . 996.4kB

Link

https://ijthm.journals.ekb.eg/article_239699.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=239699

Order

12

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

22 Jan 2023