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239697

Enhancing Tourism Destination Competitiveness of Hawara Archaeological Site

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Last updated: 22 Jan 2023

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Abstract

Hawara archaeological site, located in the Fayoum governorate in Egypt, is without hesitation the most important site belongs to the Pharaonic 12th Dynasty in the whole country. In spite of the diversity of heritage assets and the authentic experience Hawara archaeological site could provide, the number of inbound tourists visiting it is minimal. This paper aims to investigate how to enhance the competitiveness of Hawara as a tourist destination by finding out its major comparative advantages and how to develop them into competitive advantages. A triangulation of methods were used to achieve this aim including document analysis, semi-structured interviews, and direct observation, as qualitative methods and questionnaire as quantitative method. It is concluded that major comparative advantages of Hawara as a tourist destination were determined, major issues facing the site and affects its competitiveness were analyzed and a set of recommendations are addressed for relevant stakeholders.

DOI

10.21608/ijthm.2022.239697

Keywords

archaeological site, authenticity, competitiveness, Hawara, Heritage Tourism, The Fayoum

Authors

First Name

Osama

Last Name

Ibrahim

MiddleName

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Affiliation

College Of Arts, Imam Abdulrahman Bin Faisal University, Saudi Arabia

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First Name

Eid

Last Name

Abd El-Maksoud

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Affiliation

Faculty of Tourism and Hotels, Fayoum University, Egypt

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Volume

5

Article Issue

1

Related Issue

29738

Issue Date

2022-06-01

Receive Date

2022-02-21

Publish Date

2022-06-01

Page Start

255

Page End

272

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 5_Issue 1_Pages 255-272.pdf

PDF . 1.2MB

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https://ijthm.journals.ekb.eg/article_239697.html

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https://ijthm.journals.ekb.eg/service?article_code=239697

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Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

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Article

Created At

22 Jan 2023