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239637

The Effect of Perceived Quality on Visitor Satisfaction and Loyalty to Wadi El- Hitan Protected Area

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Last updated: 04 Jan 2025

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Abstract

The purpose of this study was to assess the effect of perceived quality of Wadi El- Hitan Protected Area's on visitor satisfaction and loyalty. The dimensions of perceived quality, satisfaction and loyalty were measured. The quantitative study depended on a questionnaire distributed to visitors of Wadi El Hitan. A sample of 200 visitors were selected and surveyed through questionnaires. Descriptive statistics were calculated for all dimensions of the research to determine the level of perceived quality after visiting, the level of satisfaction and loyalty for Egyptians and foreigners. Moreover, in SPSS, Pearson correlation was applied to inspect the relationship between perceived quality and visitor satisfaction. On the other hand, it applied to the perceived quality and visitor loyalty to Wadi El-Hitan. Moreover, t-test was calculated to know the differences between the Egyptians and foreigners about the dimensions of the research. The findings revealed that there is a strong correlation between perceived quality and visitor satisfaction and loyalty for Egyptians. Furthermore, there are differences between visitors answers regarding the perceived quality, satisfaction, and loyalty according to their nationality. 

DOI

10.21608/ijthm.2022.239637

Keywords

perceived quality, Visitor Satisfaction, loyalty, Wadi El-Hitan

Authors

First Name

Nesreen

Last Name

Ali

MiddleName

Khairy

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

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City

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Orcid

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Volume

5

Article Issue

1

Related Issue

29738

Issue Date

2022-06-01

Receive Date

2022-01-18

Publish Date

2022-06-01

Page Start

45

Page End

74

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 5_Issue 1_Pages 45-74.pdf

PDF . 1.2MB

Link

https://ijthm.journals.ekb.eg/article_239637.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=239637

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3

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

The Effect of Perceived Quality on Visitor Satisfaction and Loyalty to Wadi El- Hitan Protected Area

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Article

Created At

22 Jan 2023