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211462

Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?

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Last updated: 04 Jan 2025

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Abstract

This study aimed to assess the impact of strategic renewal on both organizational identification and organizational reputation. It also aimed to explore the mediating role of organizational identification in the relationship between strategic renewal and organizational reputation in Egyptian travel agents. Partial least squares structural equation modelling (PLS-SEM) was employed to analyze the perceptions of 404 managers in Egyptian travel agents. The findings indicated that strategic renewal affects significantly and positively both organizational identification and organizational reputation. Moreover, organizational identification affects significantly and positively organizational reputation. The findings also showed that organizational identification plays a mediating role in enhancing the link between strategic renewal and organizational reputation in travel agents.

DOI

10.21608/ijthm.2022.211462

Keywords

strategic renewal, Organizational Identification, Organizational Reputation

Authors

First Name

Bassam

Last Name

Al-Romeedy

MiddleName

Samir

Affiliation

Faculty of Tourism and Hotels, University of Sadat City, Egypt

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City

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Orcid

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First Name

Asmaa

Last Name

Mohamed

MiddleName

Abdelatty

Affiliation

Environmental Studies & Research Institute,University of Sadat City,Egypt

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Volume

5

Article Issue

1

Related Issue

29738

Issue Date

2022-06-01

Receive Date

2021-12-29

Publish Date

2022-06-01

Page Start

1

Page End

22

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 5_Issue 1_Pages 1-22.pdf

PDF . 1.1MB

Link

https://ijthm.journals.ekb.eg/article_211462.html

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https://ijthm.journals.ekb.eg/service?article_code=211462

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Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?

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Article

Created At

22 Jan 2023