"The Impact of Communication and Flexibility on Perceived Environmental Uncertainty in B2b Relationships During Covid-19" - Egyptian Knowledge Bank

179369

"The Impact of Communication and Flexibility on Perceived Environmental Uncertainty in B2b Relationships During Covid-19"

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Last updated: 04 Jan 2025

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Abstract

This study aims to examine the effect of relational variables mainly; communication and flexibility on both operational performance as well as perceived environmental uncertainty during the actual crisis of Covid-19, this research also evaluates the level of flexibility and communication provided by the tourism governmental organizations for tourism stakeholders operated in Egypt. Online questionnaires have been sent to various tourism enterprises in the most important tourist destinations in Egypt, the data sample provided by the managers of hotels, travel agencies, cruises, restaurants. We used SPSS.16 to analyze statistically the collected data. The hypotheses have been examined by conducting correlation and regression analysis. The findings showed that only communication has a positive effect on operational performance, on the other hand perceived environmental uncertainty only affected by operational performance.

DOI

10.21608/ijthm.2021.179369

Keywords

flexibility, communication, operational performance, Perceived Environmental Uncertainty, Business- To- Business Relationships

Authors

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First Name

Eman

Last Name

Elaraby

MiddleName

Gaber

Affiliation

Valencia University, Spain

Email

City

Orcid

Volume

Article Issue

Related Issue

25738

Issue Date

2021-06-01

Receive Date

2021-01-22

Publish Date

2021-06-01

Page Start

Page End

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 4_Issue 1_Pages 78-94.pdf

PDF . 1.0MB

Link

https://ijthm.journals.ekb.eg/article_179369.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=179369

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Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

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