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Applicability of 720 Degree Feedback Approach As a New Technique for Evaluating Employees’ Performance in Egyptian Travel Agencies

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Last updated: 04 Jan 2025

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Abstract

Most companies are competing nowadays in different global markets and their competitive advantage is the human being resource. Thus, measuring employees' performance become an essential tool for developing these companies and obtains high productivity. Several methods are used for evaluating this performance in different organizations and 720 degree feedback performance appraisal is one of them which is considered an “all- round" appraisal. It is a recent tool that evaluates the employees' performance from more than one side: manager, colleagues, subordinates, customers and himself. It is introduced when employees' performance is measured, analyzed and targets are set after the first appraisal, then it is repeated again after a period of time to get a proper feedback that ensures the organizations' employees have achieved the target. It is essential for improving the overall employees' performance and ensuring that the prospect of the organization with its employees and customers are met. The objective of this research is to study the possibility of applying 720 degree feedback as a new technique for evaluating employees' performance in Egyptian travel agencies. It is conducted on a random sample of (52) travel agencies located in Cairo and Giza governorates. There were (331) completed questionnaires have been collected from travel agencies' employees. The results indicate that applying the 720 degree appraisal will lead the travel agent to achieve its goals and targets more effectively. The overall findings show that applying this system in evaluating employees' performance at these travel agencies is possible. The study recommended that they are advised to apply this system and it is also necessary to increase the employees' awareness of its importance.

DOI

10.21608/ijthm.2019.77615

Keywords

Appraisal, Assessment, Effectiveness, Employees’performance, 720 degree, Feedback

Authors

First Name

Khaled

Last Name

Abd Elhalem

MiddleName

Soliman

Affiliation

Faculty of Tourism and Hotels, Luxor University, Egypt

Email

khaled_soliman@fth.svu.edu.eg

City

-

Orcid

-

First Name

Noha

Last Name

Dawood

MiddleName

Abou El Gheit

Affiliation

Faculty of Tourism and Hotels, Luxor University, Egypt

Email

noha.aboelgheit@hotmail.com

City

-

Orcid

-

Volume

2

Article Issue

2

Related Issue

11599

Issue Date

2019-12-01

Receive Date

2019-08-16

Publish Date

2019-12-01

Page Start

1

Page End

26

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 2_Issue 2_Pages 1-26.pdf

PDF . 813.3kB

Link

https://ijthm.journals.ekb.eg/article_77615.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=77615

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Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

Applicability of 720 Degree Feedback Approach As a New Technique for Evaluating Employees’ Performance in Egyptian Travel Agencies

Details

Type

Article

Created At

22 Jan 2023