29026

Assessing E-Trust and its Effects on Online Purchase Intention for Travel Agencies Website in Egypt

Article

Last updated: 04 Jan 2025

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Abstract

Trust between online electronic transaction parties is a key to the success of a business relation. Consumer trust has attracted increasing attentions from hospitality and tourism researchers however, up till now, there has been little systematically review of this topic. As such, the current study aims to fill this void by examining the relation between e-trust and consumer online purchase intention in travel agencies websites in Egypt. Furthermore, develop a new model to assessing the tourist's electronic trust towards the travel agencies websites in Egypt. This study used a questionnaire as a quantitative method which targeted the tourists who arranged their tours to Egypt from the travel agents websites. Statistical Package Social Science (SPSS, V.25) are used for data input and analysis in using descriptive statistics. The results of testing model by Structural Equation Modeling (SEM) showed that it is a good fit. The result showed that the e-trust has a positive impact on e-purchase intention of tourists, and there is a significant relationship between the websites factors (visual design, Navigation design, information design, security, privacy, and reliability) and tourist's E-trust in travel agencies website in Egypt. This study presented some recommendations for both travel agents and ministry of tourism to increase the trust degree of tourists for their websites which lead to online purchase intentions.  

DOI

10.21608/ijthm.2018.29026

Keywords

E-Trust, Online Purchase Intention, Travel Agencies Website, Egypt

Authors

First Name

Sabreen

Last Name

G. Abd ElJalil

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, South Valley University, Luxor Branch

Email

sabreenjalil@fth.svu.edu.eg

City

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Orcid

-

First Name

Mohamed

Last Name

Ezzat

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

Email

mohamed.ezzat@mu.edu.eg

City

-

Orcid

-

First Name

Asmaa

Last Name

Othman

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

Email

ma2a2007@yahoo.com

City

-

Orcid

-

Volume

1

Article Issue

2

Related Issue

5125

Issue Date

2018-12-01

Receive Date

2018-08-10

Publish Date

2018-12-01

Page Start

161

Page End

179

Print ISSN

2535-2318

Online ISSN

2682-3632

Link

https://ijthm.journals.ekb.eg/article_29026.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=29026

Order

7

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

Assessing E-Trust and its Effects on Online Purchase Intention for Travel Agencies Website in Egypt

Details

Type

Article

Created At

22 Jan 2023