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126170

Towards Marketing the Nubian Tourism and Hotel Services

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Heritage Management
Hospitality
Tourism Management

Abstract

The purpose of this study is to market the Nubian character and to highlight the interesting artistic aspects of the Nubian heritage and to show the world its beautiful appearance. Nubia is considered one of the most significant areas with tourism components. Such components have not been exploited efficiently, which affects negatively the local development of the region. A survey is conducted a group of tourists that viewed the Nubian characters to get acquainted with their views on the provided tourism services. The results indicate that there is an agreement which there was a high level of motivation of travelling to the Nubian society.in addition to the statements Advantages of the Nubian inheritance. Moreover, the results showed that the hotel services provided in Nubian society were characterized by high level of service, which the statement of the quality of food and decor have the highest level of services provided in Nubian. Finally, implications and recommendations are discussed based on the results

DOI

10.21608/ijhth.2020.126170

Keywords

tourism, Nubia, Development, Hotel Service, Egypt, marketing

Authors

First Name

Salama

Last Name

Mohamed

MiddleName

Ammar

Affiliation

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Email

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City

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Orcid

-

First Name

Momen

Last Name

AbouElezz

MiddleName

Kamel

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Tamer

Last Name

Abdulaziz

MiddleName

Ahmed

Affiliation

-

Email

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City

-

Orcid

-

First Name

Mahmoud

Last Name

Saleh

MiddleName

Ahmed Mohammed

Affiliation

-

Email

-

City

-

Orcid

-

Volume

14

Article Issue

1

Related Issue

15302

Issue Date

2020-06-01

Receive Date

2020-11-29

Publish Date

2020-06-01

Page Start

162

Page End

181

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_126170.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=126170

Order

13

Type

Original Research Articles

Type Code

806

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

Towards Marketing the Nubian Tourism and Hotel Services

Details

Type

Article

Created At

22 Jan 2023