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31982

Enhancing Customer Delight in Luxury Hotel/Resort Spa through Positive Emotions and Service Quality

Article

Last updated: 04 Jan 2025

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Subjects

-

Tags

Hospitality

Abstract

The main objective of this research was, therefore, to explore the impact of positive consumption emotions and service quality in creating a delightful spa experience in luxury hotels. For this purpose, a survey questionnaire was developed and used to gather data from resort and hotel spa located in 3 major tourist cities in Egypt: Cairo, Sharm El Shiekh, and Hurghada. This context is valuable as it tackles an under-researched region, which may further our understanding of spa delight in non-Western contexts. A total of 327 valid questionnaires were used to test the hypothesized relationships using a linear regression analysis. The results revealed that the positive consumption emotions of joy and relaxation were key predictors of spa-goers' delight. Moreover, four (out of five) spa service quality dimensions significantly impacted the feeling of delight among the study participants. The study also provided valuable managerial implications, limitations and avenues for future research.  

DOI

10.21608/ijhth.2019.31982

Keywords

Delight, positive consumption emotions, Service quality, luxury hotel/resort spa, Egypt

Authors

First Name

Mohammed

Last Name

El-Dief

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

Volume

12

Article Issue

2

Related Issue

5389

Issue Date

2018-09-01

Receive Date

2019-05-16

Publish Date

2018-09-01

Page Start

83

Page End

100

Print ISSN

2636-4131

Online ISSN

2636-414X

Article File

IJHTH_Volume 12_Issue 2_Pages 83-100.pdf

PDF . 1.0MB

Link

https://ijhth.journals.ekb.eg/article_31982.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=31982

Order

6

Type

Original Article

Type Code

804

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

Enhancing Customer Delight in Luxury Hotel/Resort Spa through Positive Emotions and Service Quality

Details

Type

Article

Created At

22 Jan 2023