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167937

The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator

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Last updated: 04 Jan 2025

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Abstract

This Study aims to explain the relationship between E-marketing Orientations on E-business Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy and adopts the deduction method to logically infer the quantitative data. For the sake of this research, the current study follows the quantitative method approach, where a questionnaire is designed to measure the research variables. The target populations are customer Egypt who are considered as the unit of analysis for this study. The sample number in this study is 306 using descriptive analyses, normality testing for the research variables and testing the research hypotheses by applying SEM on SPSS and AMOS software programs. The results are concluded the direct effect of E-marketing orientation dimensions on E-business strategy dimensions excluding E-trust is partially supported.

DOI

10.21608/acj.2021.167937

Keywords

Marketing Orientation, Business Strategy, E, Trust

Authors

First Name

Niveen

Last Name

El Saghier

MiddleName

-

Affiliation

Associate Professor at College of Management and Technology, Arab Academy for Science, Technology and Maritime Transport

Email

niveenmohamed@yahoo.com

City

Alexandria

Orcid

-

Volume

58

Article Issue

2

Related Issue

24468

Issue Date

2021-03-01

Receive Date

2020-08-24

Publish Date

2021-03-01

Page Start

193

Page End

242

Print ISSN

2682-4183

Online ISSN

2682-4191

Article File

ACJ_Volume 58_Issue 2_Pages 193-242.pdf

PDF . 1.2MB

Link

https://acjalexu.journals.ekb.eg/article_167937.html

Detail API

https://acjalexu.journals.ekb.eg/service?article_code=167937

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7

Type

المقالة الأصلية

Type Code

759

Publication Type

Journal

Publication Title

مجلة جامعة الإسکندرية للعلوم الإدارية

Publication Link

https://acjalexu.journals.ekb.eg/

MainTitle

The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator

Details

Type

Article

Created At

22 Jan 2023