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217006

Fighting Covid-19 with Fun: Multimodal Discourse Analysis of Egyptian Coronavirus Webcomics

Article

Last updated: 04 Jan 2025

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Abstract

The study of webcomics in Egypt is a medium still in its infancy. Few studies have been conducted from a linguistic point of view. Since webcomics are composed of an integration between both the verbal (i.e., textual) and visual modes, only a hybrid analytical framework combining multimodal social semiotic analysistogether with eclectic linguistic analysis of webcomics can highlight that impact.A multidisciplinary approach mixing socio-pragmatic analysis (in terms of speech acts, implicature, politeness, and intertextuality), multimodal visual analysis (in terms of Kress and van Leeuwen's grammar of visual design), together withcritical discourse analysis (in terms of Halliday's Systemic Functional Linguistics) proves the Egyptian webcomics produced during the corona virus era to be important means to convey certain ideological messages. They allow general insights into the social standing of the Egyptians and reflect the people's attitude towards the political decisions made by the authorities that have impact on their lives. They express the people's resentment and public demands, criticism of the government performance during the crisis, and draw attention to social illnesses. Addressing political and social questions in Egypt, they serve as powerful vehicles of ideology and a mirror of the Egyptian society. As a realm of expression, they indicate sociocultural relations (between the people and the government) based on a discourse of exclusion and inclusion.

DOI

10.21608/cse.2022.48096.1074

Keywords

ideology, discourse of exclusion and inclusion, we versus them, metaphor, indirect speech acts, politeness, multimodal resources, symbolization, visual discourse analysis

Authors

First Name

Abeer

Last Name

Sultan

MiddleName

-

Affiliation

Department of English Language-Faculty of Humanities- Al-Azhar University-Cairo-Egypt

Email

abeersultan.el20@azhar.edu.eg

City

cairo

Orcid

0000-0002-8423-8301

Volume

2021

Article Issue

2

Related Issue

30225

Issue Date

2021-12-01

Receive Date

2020-10-29

Publish Date

2021-12-01

Page Start

4

Page End

29

Print ISSN

0575-1624

Online ISSN

2682-2504

Article File

CSE_Volume 2021_Issue 2_Pages 4-29.pdf

PDF . 745.3kB

Link

https://cse.journals.ekb.eg/article_217006.html

Detail API

https://cse.journals.ekb.eg/service?article_code=217006

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Original Article

Type Code

738

Publication Type

Journal

Publication Title

Cairo Studies in English

Publication Link

https://cse.journals.ekb.eg/

MainTitle

Fighting Covid-19 with Fun: Multimodal Discourse Analysis of Egyptian Coronavirus Webcomics

Details

Type

Article

Created At

22 Jan 2023