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131064

Impact of Hotel Service Quality on Attracting Tourist and Achieving their Loyalty: A Case Study of Hotel Industry in Kurdistan Region

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

إدارة الأعمال

Abstract

The Kurdistan region of Iraq has great potential to attract a large number of tourists. In fact, five-star hotels in the Kurdistan attempts to get greater market share and maximizing hotels profits by attracting more tourists and achieving tourist loyalty, by providing high level and different types of services. The main objective of this study is to find out the impact of service quality on attracting tourists and tourist loyalty in the five-star hotels in Sulaimani province/Kurdistan Region- Iraq. To achieve this objective, the study adopts descriptive analytical method (DAM), and was based on the previous studies and literature review related to the subject of the study. Furthermore, the primary data are collected from a survey conducted during the period from 25/11/2016 to 25/12/2016, on (70) guests who stayed in five-star hotels. In alignment with the research objectives and methodology, this study developed the following hypothesis “there is a strong and significant relationship between the quality of service and attracting tourists and tourist loyalty in five-star hotels". Furthermore, the regression model interpretation ability for all service quality dimensions represented in (R²) coefficient was 0.85 which indicating that 85% of changes in attracting tourists and tourist loyalty are interpreted by service quality dimensions. To sum up, a set of necessary recommendations for hotels was formulated to attract more tourists through providing more and high quality of services.

DOI

10.21608/aja.2020.131064

Keywords

Service quality, Attracting Tourist, Tourist Loyalty, Five-star Hotels, Sulaimani Province - Kurdistan Region/ Iraq

Authors

First Name

Walla

Last Name

Al-jaf

MiddleName

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Affiliation

Faculty of Humanities and Social Science Department of Management and Economics University of Koya Republic of Iraq

Email

-

City

-

Orcid

-

First Name

Younis

Last Name

Ahmed

MiddleName

-

Affiliation

Assistant Professour College of Administration and Economics Department of Economics University of Sulaimani Republic of Iraq

Email

-

City

-

Orcid

-

First Name

Dalia

Last Name

Faeq

MiddleName

-

Affiliation

Faculty of Humanities and Social Science Department of Management and Economics University of Koya Republic of Iraq

Email

-

City

-

Orcid

-

Volume

40

Article Issue

4

Related Issue

19488

Issue Date

2020-12-01

Receive Date

2018-07-19

Publish Date

2020-12-01

Page Start

323

Page End

336

Print ISSN

1110-5453

Online ISSN

2663-4473

Link

https://aja.journals.ekb.eg/article_131064.html

Detail API

https://aja.journals.ekb.eg/service?article_code=131064

Order

17

Type

بحوث باللغة الإنجلیزیة

Type Code

707

Publication Type

Journal

Publication Title

المجلة العربية للإدارة

Publication Link

https://aja.journals.ekb.eg/

MainTitle

Impact of Hotel Service Quality on Attracting Tourist and Achieving their Loyalty: A Case Study of Hotel Industry in Kurdistan Region

Details

Type

Article

Created At

22 Jan 2023