The study aimed to identify the impact of the accounting measurement of environmental performance on rationalizing investment decisions to support and achieve sustainable development, by applying it to some cement manufacturing companies in Egypt, whose activities result in environmental pollution, in order to contribute to the protection and preservation of the environment and to avoid environmental damage resulting from industrial companies. And determining the relationship between the accounting measurement of environmental performance and the quality of financial reports, and its impact on rationalizing investment decisions in pursuit of sustainable development.
 
To achieve this goal, the researcher relied on theoretical rooting through the inductive approach, from books, references, and Arab and foreign studies, and then conducting a field study by designing a survey list for accountants, auditors, financial and executive managers in cement manufacturing companies and faculty members of the faculties of commerce, the accounting department, and the study sample represented The number of (7) companies out of the number of 18 companies, The questionnaires were distributed to the levels of faculty members of faculties of commerce, financial managers and accountants for a number of 111, and 111 were collected at the levels mentioned in those cement manufacturing companies in the sample of the study. A correlation with a significant moral significance between rationalizing investment decisions and supporting sustainable development goals, and the study recommended the need to follow non-traditional methods and modern scientific methods.