This study belongs to the qualitative descriptive – analytical type of studies in which the two-fold sample-survey is used in its analytical and field aspects, using also the quasi-experimental method for identifying the impact of the independent variable on cartoon setting which is the environmental concepts and environmental behavior in a sample of children, using in this, the one-group designing.
This study drives at identifying the role of environmental cartoon advertisements in developing environmental concepts and environmental behavior in a sample of children aged (8-10 yrs. old). The study sample is divided into two samples, the analytical sample represented in some environmental cartoon advertisements displayed on Mbc3 – MBC Masr – The First Channel) channels. It consists of (120) male/female students, divided equally into (60-males and 60 females), selected from Moustafa Kamel Primary Public School and Talaaeh El-Mostakbl (Futures Language School). The study uses a content analysis tool of environmental cartoon advertisements, designing the environmental concepts test and scale of pictured environmental behavior as a tool for collecting data.
The study comes to that: there is a significant statistical difference between average scores of male and females on Development of Environmental Concepts Test post exposure to environmental cartoon advertisements.