This study aims at recognizing the nature of environmental content on public magazines either Egyptian or American and their effect on readers' ethics through evaluating the environmental issues exposing Environmental Ethics on these magazines. They study also drives at measuring the effectiveness of a proposed model for handling environmental issues that, reflect environmental ethics called "Environ green" for developing Environmental Ethics, prepared and designed by researchers. To achieve these aims  the study uses the analytical –descriptive "qualitative 'method in order to evaluate the content of the study sample magazines of  environmental topics & issues  .The study uses the quasi- experimental method to apply the proposed model "Environ green magazine "and measure its impact on developing environmental ethics among a group of (30) male/ female readers from Cairo and Giza Governorates ( study group).The study also uses  two- fold survey methods ,the qualitative and the analytical ,making a checklist of Environmental Ethics ,using a content analysis tool , and a scale of Environmental Ethics. The analytical study results show that El Mosawer magazine considers the most interested one in introducing Environmental Ethics, while the other magazines Time and Newsweek & Al ahram differ partially in their interests , denoting that most public magazines are in dire need to more studies and research involved in environment, publishing information concerning Environmental Ethics ,Philosophy ,Attitudes, in different divergent journalistic forms . The study also results that there is a significant statistical difference at (0.05) significance level on scale of Environmental Ethics regarding the experimental group pre/post measurement , in favor of the post – measurement.The results also show a positive impact of the Environmental Magazine " Environ green " on readers ( group study ) regarding the post application  of Environmental Ethics scale .