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233976

Smart Support System for Evaluating Clustering as a Service: Behaviour Segmentation Case Study

Article

Last updated: 03 Jan 2025

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Tags

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Abstract

Modern surveys reveal diminishing of socio-demographic segment descriptors, and evolution of dramatic increase of online services and customers. These conditions attract both researchers and decision makers to enhance market segmentation to gain customer loyalty and prevent customer attrition. This research contributes in developing a minor expert system to automate the evaluation of clustering process to enhance the Clustering as a Service (CaaS) through customer behavior segmentation case study. It comes as a part of the software development process to develop Customer Loyalty Intelligent Personalization (CLIP) system. The proposed expert system has been successfully implemented and tested over four months in two different dataset to proof the flexibility of implementation . The used data is a real customer data, it consists of 1659 customers, 146 products, and 5685 orders. The other datset consists of 668 transactions of real data in restaurant. The clustering is applied using the hierarchical clustering and it reached a good results with high efficiency. The proposed solution aims to be integrated with a plug and play product as it will be configured in different domains.

DOI

10.21608/ijicis.2021.69041.1074

Keywords

Customer Segmentation, Hierarchical Clustering, Clustering as a Service (CaaS)

Authors

First Name

Mohamed

Last Name

Galal

MiddleName

-

Affiliation

Department of Computer Science, Faculty of Computer and Information Science, Ain Shams University, and (National Bank of Egypt), Cairo, Egypt

Email

mhdgalal@yahoo.com

City

Cairo

Orcid

0000-0003-2314-7219

First Name

Tamer

Last Name

Salah

MiddleName

-

Affiliation

Minimax Projects Manager Mansoura, Egypt

Email

tamer@minimax-soft.com

City

Mansoura

Orcid

-

First Name

Mostafa

Last Name

Aref

MiddleName

-

Affiliation

Department Computer Science, Faculty of Computer and Information Sciences,Ain Shams University, Cairo, Egypt.

Email

mostafa.aref@cis.asu.edu.eg

City

-

Orcid

0000-0002-1278-0070

First Name

Esam

Last Name

ElGohary

MiddleName

-

Affiliation

Department of Information systems, Institute of National Planning, (CLIP project manager) Cairo, Egypt

Email

esam.elgohary@inp.edu.eg

City

-

Orcid

0000-0003-0029-4769

Volume

22

Article Issue

2

Related Issue

34382

Issue Date

2022-05-01

Receive Date

2021-03-22

Publish Date

2022-05-01

Page Start

35

Page End

43

Print ISSN

1687-109X

Online ISSN

2535-1710

Link

https://ijicis.journals.ekb.eg/article_233976.html

Detail API

https://ijicis.journals.ekb.eg/service?article_code=233976

Order

3

Type

Original Article

Type Code

494

Publication Type

Journal

Publication Title

International Journal of Intelligent Computing and Information Sciences

Publication Link

https://ijicis.journals.ekb.eg/

MainTitle

Smart Support System for Evaluating Clustering as a Service: Behaviour Segmentation Case Study

Details

Type

Article

Created At

22 Jan 2023