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5147

(دراسة تطبيقية على جامعة عين شمس) (eWOM)أثر الکلمه المنطوقه الألکترونيه على تبني الطلاب للمعرفة البيئية

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Last updated: 22 Jan 2023

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Abstract

The study aimed at studing the impact of electronic word of mouth (eWOM) on students'' adoption of environmental knowledge and its types and the extent to which the university students understand the environmental issues. It also aims to study the reality of the electronic word of mouth (eWOM) among the students of Ain Shams University from the demographic variables and cultural milestones. University students, and practical and theoretical colleges The problem of research in the extent of the impact of the dimensions of electronic word of mouth (eWOM) students to adopt environmental knowledge, and the researchers in this study to mix the method of extrapolation and the deductive approach, The researchers used a survey list that was prepared for the purpose of collecting data according to the study variables, which represent electronic word of mouth (independent variable) and the adoption of environmental knowledge by the students (a dependent variable). The researchers also used the Alpha (Kronbach) Stability, while the correlation coefficient, multiple regression analysis method and Mann-Wittany experiment were used to analyze the field study data using the 353-person study sample, "the number of valid forms recovered". The researchers found several results, The correlation between all the dimensions of (eWOM), which represents the independent variable and the dependent variable, is the students ''adoption of environmental knowledge, as well as the significant effect of the dimensions of electronic word of mouth on the students'' adoption of environmental knowledge. The researchers also found no significant differences in opinions about study variables According to the difference (gender- cultural landmarks - type of college) Keywords: Word-of-Mouth; Electronic Word-of- Mouth; eWOM; Environmental knowledge

DOI

10.21608/ijsrsd.2018.5147

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Authors

First Name

ممدوح

Last Name

رفاعي

MiddleName

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Affiliation

کليه التجاره جامعه عين شمس

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Orcid

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First Name

نهال

Last Name

الشحات

MiddleName

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Affiliation

کليه التجاره جامعه عين شمس

Email

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City

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Orcid

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First Name

هشام

Last Name

رجب

MiddleName

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Affiliation

کليه التجاره جامعه المنصوره

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Orcid

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First Name

محمد

Last Name

خطاب

MiddleName

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Affiliation

معهد الدراسات والبحوث البيئيه جامعه عين شمس

Email

drmtkhatab017@gmail.com

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Volume

1

Article Issue

1

Related Issue

877

Issue Date

2018-01-01

Receive Date

2018-01-29

Publish Date

2018-01-01

Page Start

95

Page End

130

Print ISSN

2537_ 0715

Online ISSN

2535-163X

Link

https://ijsrsd.journals.ekb.eg/article_5147.html

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https://ijsrsd.journals.ekb.eg/service?article_code=5147

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6

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Original Article

Type Code

486

Publication Type

Journal

Publication Title

International Journal of Sustainable Development and Science

Publication Link

https://ijsrsd.journals.ekb.eg/

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Article

Created At

22 Jan 2023