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216008

Influence of Medical Representatives on Prescribing Practices in Tripoli

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

Section D: Clinical Pharmacy & Pharmacology

Abstract

Background and objectives. Medical representatives (MRs) have an impact in the medical community in terms of their promotion of medical products. The pattern of choosing to prescribe drugs by doctors may be affected according to the extent to which the representative is convinced the doctor which eventually influence physicians' prescribing decisions and choice of drugs. The current study aimed to assess the influence of medical representatives on prescribing practice of physicians in health facilities in Tripoli, Libya. Methods. A cross-sectional study was conducted over a period from Jan to April 2021, targeting different physicians in a number of public hospitals and private clinics in Tripoli. Data were collected using a pre-validated questionnaire and were analyzed using descriptive statistics. Results. Out of 135 distributed questionnaires, 122 were filled completely giving a response rate of 90.3%. About 36.3% of the respondents were males and 67.2% of them were within the age group of 30–40. The majority of physicians reported that the most common category of drug information was from the internet 78.7%, followed by medical representatives 60.6%, and medical journals 32.8%. The most effective reminder was a product sample (52.5%), leaflet (47.5%), a frequent visit (29.5%), a gift with a corporate logo (27.3%), medical representatives' acceptance of trustworthiness (16.4%), brochures (14.8%), and other approaches (23%). Furthermore, about 73.8 % of physicians were prescribing medications for their patients based on drug company. Conclusion. The outcomes of this study gave insight into prospective target areas for Libyan drug policymakers and regulatory agencies, and to develop a comprehensive guideline for MR interaction with health care professionals, as well as enforcement measures.

DOI

10.21608/aprh.2021.95357.1140

Keywords

Medical Representative, Drug, Physician, prescribing

Authors

First Name

Ahmed

Last Name

Atia

MiddleName

-

Affiliation

Department of Anesthesia and Intensive Care, Faculty of Medical Technology, the University of Tripoli, Libya

Email

ah.atia@uot.edu.ly

City

-

Orcid

0000-0002-9951-1921

First Name

Malath

Last Name

Gismallah

MiddleName

-

Affiliation

Department of Pharmaceutical Sciences, University of Tripoli Alahlia, Janzur, Libya

Email

elbadri830@gmail.com

City

-

Orcid

-

First Name

Esra

Last Name

Almogadmi

MiddleName

-

Affiliation

Department of Pharmaceutical Sciences, University of Tripoli Alahlia, Janzur, Libya

Email

research.utripoli@gmail.com

City

-

Orcid

-

Volume

6

Article Issue

1

Related Issue

30533

Issue Date

2022-01-01

Receive Date

2021-09-10

Publish Date

2022-01-01

Page Start

28

Page End

33

Print ISSN

2357-0547

Online ISSN

2357-0539

Link

https://aprh.journals.ekb.eg/article_216008.html

Detail API

https://aprh.journals.ekb.eg/service?article_code=216008

Order

4

Type

Research Article

Type Code

318

Publication Type

Journal

Publication Title

Journal of Advanced Pharmacy Research

Publication Link

https://aprh.journals.ekb.eg/

MainTitle

Influence of Medical Representatives on Prescribing Practices in Tripoli

Details

Type

Article

Created At

22 Jan 2023