The main objective of this study is to identify the impact of contemporary technological change on social interaction within and outside the rural family.
The study relied on data collected from a sample of 644 rural households that use these modern electronic equipments, such as (computers, satellite TV, receivers, and cell phones).These Data were calibrated with another collected from a sample of 200 families that don't have access to such modern technology in some villages of Assuit governorate.
Data were analyzed using statistical program SPSS. frequency tables, percentages the chi square and contingency coefficient were used for data processing and analysin.
The results showed that several  of  contemporary changes occurred
on social interactions, within and outside the rural family.
These results are presented and discussed some recommen data are concluded on the basis of these results.
Key words: satellite TV, cell phones, internet and Socialization