The main objective of this study was to Communicative efficiency for Tiba agricultural land program by TV Tiba Channel in some villages in Esna Center Luxor governorate this objective has been achieved through. To identify the degree of respondents exposure for agricultural program by TV Tiba Channel and identify the degree of benefit respondents from the agricultural program and Identification of the respondents opinion in: agricultural program Broadcast time and display Time agricultural program and The Extensional content for agricultural program and study the relationship between the degree of benefit respondents farmers and some of their characteristics. The research was conducted on random sample of 104  Farmers, data using a questionnaire through personal interview during June and August 2016, Frequencies, percentages, weighted arithmetic mean  and percentage of arithmetic mean and Simple correlation coefficient were used to analysis data by using SPSS.