The main objectives of this paper are: first, determine the differences between role Performance level of Personnel in agricultural extension centers of their expected roles, examine personnel' perception of services quality produced by extension centers, the empirical inquiry was carried out on sample of 60 personnel of agricultural extension centers. Fifteen expected roles of extension centers personnel were determined to carry out this empirical inquiry, and also twenty tow items under main five components using to measure services quality.
Data were collected by means of personal interview using a questionnaire prepared for this purpose. Percentages, and frequency distribution used for data processing and analysis using SPSS program.
Results show the following:
- respondents perceived three role performance had a high percentages, while another four roles had a low percentage.
- farmers perceived two role performance had a high percentages, these are recognizing of agricultural extension centers personnel of their problems, and helping them solving these problems .
- Coordinate with community organization and opinion leaders development had low percentage of roles performance.
- Services which produced by agricultural extension centers had low quality according to SERVQUAL scale.
This paper recommends that:
- training personnel on many roles like coordinate among rural organization in village.
- improving quality of produced services from agricultural extension centers.
- exploring the obstacles witch faced personnel to perform their expected roles.