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250106

Content Analysis of Agricultural Extension Agent Program on Misr Agricultural Channel During the Period From 1/6/2021 To 31/12/2021

Article

Last updated: 01 Jan 2025

Subjects

-

Tags

Agricultural extension

Abstract

The research aimed to analyze the content of the Agricultural extension agent program on the Misr Agricultural Channel during the period from 1/6/2021 to 31/12/2021, in order to determine the following; the technical topics included in the program's studied  episodes, the time period that it took, the interaction of the audience of farmers with the episodes of the studied program, which included its interaction with the episodes through the channel's phone, and its interaction with the episodes through the website YouTube, and finally getting to know the form in which these episodes were presented. The analysis material amounted to 115 episodes   of the studied program. The tabular presentation with frequencies, percentages were used in the presentation and analysis of the research data. The results of the research showed that the most frequent technical topics in the studied episodes of the program were the topics related to the field of plant production, and that most of them took the longest time period, as the time period took 2849 minutes, and the most frequent of information sources were Agricultural Research Center. As for the farmers' interaction with the studied sessions through the channel's phone, they found that the topics of the plant production field were the most frequent topics, and 94.8 % of the studied program episodes received calls from the agricultural public from 25 governorates of the Arab Republic of Egypt. As for the interaction with the studied program episodes through YouTube, it was found that 71.3% of the studied program episodes were watched by less than 500 viewers, and it was found that 40.9% of the studied program episodes did not record any comment from the agricultural public, and that all of the program's studied episodes liked them through the website. As for the form, it was found that all the episodes of the program were of the type of information dialogue, and that also all of the program episodes were filmed internally, and 84.3% of the episodes of the program in which the illustrations were used means of explanation, and 98.3% of the program episodes don't use scientific terms.
 

DOI

10.21608/asejaiqjsae.2022.250106

Keywords

Content Analysis, YouTube analysis, Misr agricultural channel, Agricultural Extension, Television agricultural mass media

Authors

First Name

Hend

Last Name

Hosny Aly

MiddleName

-

Affiliation

Dept. of Rural Sociology & Agricultural Extension, Fac. of Agric., Assiut Uni., Egypt

Email

hendhosny52@gmail.com

City

-

Orcid

-

Volume

43

Article Issue

3

Related Issue

35754

Issue Date

2022-09-01

Receive Date

2022-05-30

Publish Date

2022-09-01

Page Start

851

Page End

865

Print ISSN

1110-0176

Online ISSN

2536-9784

Link

https://asejaiqjsae.journals.ekb.eg/article_250106.html

Detail API

https://asejaiqjsae.journals.ekb.eg/service?article_code=250106

Order

16

Type

Original Article

Type Code

53

Publication Type

Journal

Publication Title

Alexandria Science Exchange Journal

Publication Link

https://asejaiqjsae.journals.ekb.eg/

MainTitle

Content Analysis of Agricultural Extension Agent Program on Misr Agricultural Channel During the Period From 1/6/2021 To 31/12/2021

Details

Type

Article

Created At

22 Jan 2023