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162069

The Impact of Social Media Applications on the Value Pattern of University Rural Youth

Article

Last updated: 01 Jan 2025

Subjects

-

Tags

Agricultural extension

Abstract

This research aims to: 1) measure the degree of use of some social media applications (Facebook - Twitter - Instagram - WhatsApp - Snapchat - Messenger) among university rural youth, 2) identify the nature of the value pattern of the respondents (values ​​of confidence in individuals and in institutions, value pattern concerning the aspirations of the homeland, and the personal pattern of values), 3) determining the associative relationship between respondents' value pattern and their accessibility to and usage of the studied social media applications. Field data was collected from a sample of 110 respondents from rural students at the Faculty of Agriculture, Ain Shams University, representing 10% of the total of 1,100 student, during the period from Feb. to Mar. 2020. Frequencies, percentages, mean, range, standard deviation, relative weight, and Chi Square were used for data analysis and presentation. The results indicated that majority of respondents (56.97%) use WhatsApp, followed by Facebook (51.82%), and Messenger (50.91%). With regard to the respondents' pattern of trust in individuals, trust in family members came first (with a relative weight of 96.67%), followed by trust in people they know on a personal level (77.88%). As for trust in organizations, Al-Azhar institution was in the first place (76.67%), followed by trust in banking institutions (73.94%). Regarding the overall degree of trust pattern, the results indicated that the majority of respondents (75.45% and 64.55%) %) fall in the middle category of confidence in both individuals and organizations, respectively. The results of the Chi Square show the significance of the associative relationship between theoretical values ​​and the use of WhatsApp, as well as the relationship between economic values ​​and the use of Instagram, WhatsApp and Messenger.

DOI

10.21608/asejaiqjsae.2021.162069

Keywords

social media, values, Rural Youth, Ain Shams university

Authors

First Name

Hend M.

Last Name

Diab

MiddleName

-

Affiliation

Department of Rural Society and Agricultural Extension - Faculty of Agriculture - Ain Shams University - Egypt.

Email

hend_moukhtar@agr.asu.edu.eg

City

-

Orcid

-

First Name

Heba N.

Last Name

Mohamed

MiddleName

-

Affiliation

Department of Rural Society and Agricultural Extension - Faculty of Agriculture - Ain Shams University - Egypt.

Email

-

City

-

Orcid

-

Volume

42

Article Issue

2

Related Issue

23719

Issue Date

2021-04-01

Receive Date

2021-01-20

Publish Date

2021-06-30

Page Start

783

Page End

795

Print ISSN

1110-0176

Online ISSN

2536-9784

Link

https://asejaiqjsae.journals.ekb.eg/article_162069.html

Detail API

https://asejaiqjsae.journals.ekb.eg/service?article_code=162069

Order

29

Type

Original Article

Type Code

53

Publication Type

Journal

Publication Title

Alexandria Science Exchange Journal

Publication Link

https://asejaiqjsae.journals.ekb.eg/

MainTitle

The Impact of Social Media Applications on the Value Pattern of University Rural Youth

Details

Type

Article

Created At

22 Jan 2023