The main objective of this study is to analyze the content of the agricultural extension magazine in the area of horticultural crops developing during the period from 2005 to 2009. The specific objectives are: (1) To determine the content of the subjects which serve the area of horticultural crops developing including fruit production, vegetable production, and medicinal and aromatic plants and cut flowers production. (2) Studying the formats of presenting the information which serve the area of horticultural crops developing. (3)Studying the employment picture at expression the contend which serve the area of horticultural crops developing .
To achieve these objectives content analysis was applied on 30 sequential articles of the agricultural extension magazine issued during the period from Jan., 2005 to Dec., 2009. Study data was analyzed statistically by percentages.
The main results of the study could be summarized as follows:
1- The subjects related to develop of the production vegetable has ranked first among the three subjects follow this the subjects related to develop of the production fruit, follow this the subjects related to develop of the production medicinal and aromatic plants and cut flowers whereas them held an area of 173.1 page, 130.1 page, 81.35 page, in succession, percentages respectively 14.37%, 11.22%, 6.76%, of the total number of occupied pages of the magazine during the study period of 1204.22 pages.
2- The content of the subject related to develop of the horticultural crops during the period from 2005 to 2009 came in nine forms, the advice and guidance Occupied The Head where she held an area of 352.71 page, percentage 90.54% of the total pages devoted to the develop of horticultural crops, follow this the scientific article where he held an area of 25.26 page, percentage 6.48%, followed by respectively the following forms: meetings, letters to the editor, health information, caricature, achievements, agricultural news, leading article whereas them held an area in succession: 5,594 page, 1,763 page, 1,731page , 1.103 page, 1.023 page, 0.216 page, 0.212 page, the following percentages respectively: 1.436%, 0.453%, 0.444%, 0.283%, 0.263%, 0.055%, 0.054% of the total pages devoted to the develop of horticultural crops during the period from 2005 to 2009.
3- It became clear that the images of subjects related to develop of the production vegetable has ranked first among the three subjects, follow this the images of subjects related to develop of the production fruit, follow this the images of subjects related to develop of the production medicinal and aromatic plants and cut flowers, whereas them held an area of 37.797 page, 33.272 page, 14.396 page, in succession, the following percentages respectively 44.23%, 38.93%, 16.84%, of the total number of pages of photographs dedicated to the develop of horticultural crops during the study period.