422432

MEDIATING CUSTOMER SATISFACTION IN THE RELATION BETWEEN EMOTIONAL INTELLIGENCE OF EMPLOYEES AND CUSTOMER RETENTION

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Last updated: 27 Apr 2025

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Abstract

This study aimed to determine the relationship between the dimensions of emotional intelligence of commercial banks employees (self-awareness، self-management, awareness of others, and others relationship management), customer satisfaction and customer retention. Testing the direct impact of emotional intelligence (self-awareness, self-management, awareness of others and other relationships management) on customer satisfaction and customer retention. Then, testing the indirect impact of emotional intelligence on customer retention   mediating   customer satisfaction. The researchers relied in testing these relationships and effects on the statistical programs SPSS 23 and WARP PLS7. Developing a questionnaire and collecting valid (396) form. The study concluded that there is a positive significant relationship among the dimensions of emotional intelligence (self-awareness, self-management and other relationships management) of commercial bank employees, customer satisfaction and customer retention. The dimensions of emotional intelligence (self-awareness, self-management and other relationships management) had a significant impact on Customer satisfaction while the absence of such impact of the dimension of awareness of others on customer satisfaction. Also, all dimensions of emotional intelligence (self-awareness, self-management, others awareness and other relationships management) impacted customer retention significantly. Emotional intelligence dimensions (self-awareness, self-management, other relationships management) impacted customer retention mediating customer satisfaction while this effect was not present for awareness of others.

DOI

10.21608/jcbre.2024.422432

Keywords

emotional intelligence, Customer satisfaction, Customer Retention

Authors

First Name

AbdelHamid

Last Name

Basyouny

MiddleName

N.

Affiliation

Department of Business Administration, Faculty of Commerce, Arish University, Egypt.

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First Name

Mahmoud

Last Name

Khazam

MiddleName

G.A.

Affiliation

Department of Business Administration, Faculty of Commerce, Arish University, Egypt.

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City

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Orcid

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First Name

Rania

Last Name

El-Masawy

MiddleName

M.

Affiliation

Department of Business Administration, Faculty of Commerce, Arish University, Egypt.

Email

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City

-

Orcid

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First Name

Tamer

Last Name

Ashry

MiddleName

I.

Affiliation

Department of Business Administration, Faculty of Commerce, Mansoura University, Egypt.

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City

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Orcid

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First Name

Talaat

Last Name

AbdelHamid

MiddleName

A.

Affiliation

Department of Marketing, Faculty of Commerce, Mansoura University, Egypt.

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Volume

1

Article Issue

1

Related Issue

55084

Issue Date

2024-12-01

Receive Date

2025-04-14

Publish Date

2024-12-01

Print ISSN

3062-5602

Online ISSN

3062-5610

Link

https://jcbre.journals.ekb.eg/article_422432.html

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http://journals.ekb.eg?_action=service&article_code=422432

Order

422,432

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Researches

Type Code

3,528

Publication Type

Journal

Publication Title

Journal of Contemporary Business Research

Publication Link

https://jcbre.journals.ekb.eg/

MainTitle

MEDIATING CUSTOMER SATISFACTION IN THE RELATION BETWEEN EMOTIONAL INTELLIGENCE OF EMPLOYEES AND CUSTOMER RETENTION

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Article

Created At

27 Apr 2025