The impact of entertainment experience of gamification on customer intention to buy: The mediating role of customer’s intention to participate in gamification communities

The Impact of Gamification on Brand Engagement and Loyalty: A Study of Brand Events

Exploring Gamification Advertising and its Role in Audience Engagement

How does gamification foster customer engagement and continued use of smart wearable devices for health and Wellness?

The Relationship Between Gameful Experience and Online Mobile Gaming Adoption “An empirical study on Egyptian private university students”

أثر مبادرة العميل في تعزيز نوايا تبني المنتجات الجديدة – دراسة ميدانية بالتطبيق علي مستخدمي الهواتف المحمولة.

Gamification and Essential Determinates of Motivational Level An Application of Self-Determination Theory in Egypt

العلاقة بين تطبيقات الألعاب الإلكترونية والدفاع عن العلامة : الدور الوسيط لحب العلامة "دراسة تطبيقية على عملاء الهاتف المحمول بمصر"

Investigating the Effect of Gamification on Website Features in E-Banking Sector: An Empirical Research

The Impact of Gamification on Customer Experience in E-Banking Sector: A Conceptual Paper