407047

The Interrelationships among Quick Service Restaurants Customers' Perceived Epidemic Prevention Service Quality, Satisfaction, and Behavioral Intentions

Article

Last updated: 01 Feb 2025

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Tags

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Abstract

This paper investigates the relationship between epidemic prevention service quality and customer satisfaction as drivers of behavioral intentions in quick-service restaurants. A quantitative methodology was used to collect data from a convenience sample of 400 customers of quick-service restaurants in Egypt through a web-based survey. Out of the 450 responses received, 50 were excluded due to incompleteness or invalidity, resulting in 400 valid responses, with a response rate of approximately 88.9%. The study examined how epidemic prevention service quality influenced customer satisfaction and behavioral intentions, based on the stimulus-organism-response (S-O-R) theory. Hypotheses were tested using partial least squares structural equation modeling (PLS-SEM) with WarpPLS 8. The findings indicate that epidemic prevention service quality positively affects both revisit and recommendation intentions, and that customer satisfaction also positively influences these intentions. Furthermore, customer satisfaction partially mediates the relationship between epidemic prevention service quality and revisit and recommendation intentions. This research contributes to the literature by integrating epidemic prevention service quality, customer satisfaction, and behavioral intentions within a single model. It offers insights into the interaction between these factors, enhancing understanding of their role in the quick-service restaurant industry, particularly during public health crises such as the COVID-19 pandemic. The findings have practical implications for industry decision-makers, highlighting how improving epidemic prevention measures can enhance customer satisfaction and influence revisit and recommendation intentions.

DOI

10.21608/ijtah.2025.343840.1138

Keywords

Epidemic Prevention Service Quality, Customer satisfaction, Quick Service Restaurant, Revisit intention, Recommendation Intention

Authors

First Name

kamal

Last Name

Aly

MiddleName

Samy

Affiliation

Hotel Management, Faculty of Tourism and Hotels

Email

kamalaly1996@gmail.com

City

Beni-Suef

Orcid

-

Volume

5

Article Issue

1

Related Issue

53292

Issue Date

2025-01-01

Receive Date

2024-12-15

Publish Date

2025-01-01

Page Start

20

Page End

50

Print ISSN

2812-6033

Online ISSN

2812-6041

Link

https://ijtah.journals.ekb.eg/article_407047.html

Detail API

http://journals.ekb.eg?_action=service&article_code=407047

Order

407,047

Type

Research Articles

Type Code

2,415

Publication Type

Journal

Publication Title

International Journal of Tourism, Archaeology and Hospitality

Publication Link

https://ijtah.journals.ekb.eg/

MainTitle

The Interrelationships among Quick Service Restaurants Customers' Perceived Epidemic Prevention Service Quality, Satisfaction, and Behavioral Intentions

Details

Type

Article

Created At

01 Feb 2025