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350091

Factors Influencing High School Students' Enrollment Intention in National Universities

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Last updated: 29 Dec 2024

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Abstract

This paper examines the factors influencing high school students' enrollment intention in National Universities. A conceptual model was constructed and tested using a quantitative research technique. The data was collected using an online questionnaire from 230 high school students in Egypt aware of the National Universities and analyzed using SPSS software. This research's findings proved a positive weak relationship between Student-related factors and students' enrollment intention in National Universities. It was also found that there is a positive moderate relationship between University-related factors and students' enrollment intention in Egyptian National Universities. There is a positive relationship between Student Social Surroundings factors and students' enrollment intention in National Universities. Accordingly, various recommendations are proposed by the authors for the policymakers and the managers of National Universities to increase their efforts in spreading awareness about this new type of university.

DOI

10.21608/msamsj.2024.252863.1043

Keywords

Self-Concept Theory, University Location, Student Perceived Value of a university, Career choice, Social Influence Theory

Authors

First Name

Mennatallah

Last Name

Khaled Abdelmeguid

MiddleName

Khaled

Affiliation

Marketing and international business, management sciences, MSA University

Email

mkhmohamed@msa.edu.eg

City

-

Orcid

0009-0006-8594-2655

First Name

Rahma

Last Name

Elsayed

MiddleName

-

Affiliation

-

Email

rahma.muhammed1@msa.edu.eg

City

-

Orcid

0009-0001-9516-5400

First Name

Salwa

Last Name

Abbas

MiddleName

-

Affiliation

-

Email

salwa.abbas@msa.edu.eg

City

-

Orcid

0009-0009-5674-5312

First Name

Lina

Last Name

Tamim

MiddleName

-

Affiliation

-

Email

lina.tamim.ibrahim@gmail.com

City

-

Orcid

-

First Name

Omneya

Last Name

Marzouk

MiddleName

-

Affiliation

-

Email

omneya.a.marzouk@gmail.com

City

-

Orcid

-

First Name

Reda

Last Name

Youssef

MiddleName

-

Affiliation

-

Email

reda.youssef.assaad@gmail.com

City

-

Orcid

0009-0004-9465-719X

First Name

Samia

Last Name

El Sheikh

MiddleName

Adly

Affiliation

Marketing and International Business, Faulty of Management Sciences, October University foe Modern Sciences and Arts (MSA)

Email

selsheikh@msa.edu.eg

City

-

Orcid

0000-0002-7970-6326

Volume

3

Article Issue

3

Related Issue

46270

Issue Date

2024-08-01

Receive Date

2023-12-03

Publish Date

2024-08-01

Page Start

59

Page End

87

Print ISSN

2974-3028

Online ISSN

2974-3036

Link

https://msamsj.journals.ekb.eg/article_350091.html

Detail API

https://msamsj.journals.ekb.eg/service?article_code=350091

Order

350,091

Type

Original Article

Type Code

2,535

Publication Type

Journal

Publication Title

MSA-Management Sciences Journal

Publication Link

https://msamsj.journals.ekb.eg/

MainTitle

Factors Influencing High School Students' Enrollment Intention in National Universities

Details

Type

Article

Created At

29 Dec 2024