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347599

The Need for TV Producers to Advocate for Women's Rights: A Quantitative Study on the Perspective of Egyptian Youth on Gender Bias in Radwa ElSherbini and Yasmine Ezz's TV Shows

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Interdisciplinary studies such as: Media Psychology, Media Sociology, Political Communication, Media and Economics, Gender and Media

Abstract

This research examines the enduring imbalance and stereotypical depiction of gender roles in Egyptian television with a specific focus on Radwa El Sherbini and Yasmine Ezz's shows. Rooted in Albert Bandura's Social Learning Theory, the research explores how media shapes behaviors and values, particularly among 210 Egyptian youth. Surveying their perceptions of Radwa ElSherbini and Yasmine Ezz, it reveals that, despite lacking feminist discourse, El-Sherbini is perceived as a supporter of women's rights, whereas Ezz's show is widely criticized as discriminatory. Additionally, respondents express a positive reception towards open discussions on gender diversity in Western media, indicating not only a receptiveness to unconventional perspectives on gender but also to openness to foreign concepts and cultural differences. They actively encourage Egyptian program producers and writers to advocate for women's rights, emphasizing the importance of adopting a human rights-based. This intersectional approach recognizes the interconnected nature of social justice and endorses a broader commitment to human rights advocacy.

DOI

10.21608/jmis.2023.249770.1014

Keywords

gender stereotypes, Gender diversity, Egyptian Media

Authors

First Name

Eman

Last Name

Mosharafa

MiddleName

-

Affiliation

Department of Broadcasting, Faculty of Mass Communication, Cairo, Egypt.

Email

emosharafa@msa.edu.eg

City

-

Orcid

0000-0001-9256-4943

First Name

Maha

Last Name

ElTarabishi

MiddleName

-

Affiliation

MSA University

Email

meltarabishi@msa.edu.eg

City

-

Orcid

0000-0002-8043-4399

Volume

3

Article Issue

9

Related Issue

50162

Issue Date

2024-09-01

Receive Date

2023-11-19

Publish Date

2024-09-01

Page Start

1

Page End

25

Print ISSN

2812-6270

Online ISSN

2812-6289

Link

https://jmis.journals.ekb.eg/article_347599.html

Detail API

https://jmis.journals.ekb.eg/service?article_code=347599

Order

1

Type

Original Articles

Type Code

2,504

Publication Type

Journal

Publication Title

Journal of Media and Interdisciplinary Studies

Publication Link

https://jmis.journals.ekb.eg/

MainTitle

The Need for TV Producers to Advocate for Women's Rights: A Quantitative Study on the Perspective of Egyptian Youth on Gender Bias in Radwa ElSherbini and Yasmine Ezz's TV Shows

Details

Type

Article

Created At

29 Dec 2024