The purpose of this study is to determine to what extent does the degree of awareness of the local community affect the tourism development in Beni-Suef governorate and examine the impact of tourism investment on tourism development and establishment of tourism projects. The study relied on the quantitative approach, where an interview was used as a tool for data collection and 33 interviews were distributed among the stakeholders in Beni-Suef governorate. The SPSS version 27 was employed to analyze the relationship among variables.
The study concluded that the degree of tourism awareness of local community has an impact on tourism development. The higher the degree of tourism awareness among the local community, the more successful tourism development plans will be. The study also concluded that tourism investment has an impact on the tourism development process. The easier and clearer the legislation and procedures for tourism investment are, the more investors will be attracted, which will result in the establishment of tourism projects and the success of the tourism development process. The study recommended the necessity of working to increase tourism awareness through holding introductory courses and seminars. The study also recommended the need to provide the appropriate climate and facilitate procedures to attract tourism investment.
A survey was used for data collection randomly from 33 interview with stakeholders in Beni-Suef governorate and structural equation modelling was used for testing research hypotheses.