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363362

The Impact of Accepting Digital Transformation Technologies on Employees' Intention to Use: Education Level as a Moderator

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

IT in tourism and hospitality

Abstract

The research aims to look into how employees' intentions to use digital transformation technologies are affected by their acceptance of these technologies, with a particular emphasis on the moderating effect of education level. The researchers developed and examined a conceptual model grounded on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework by empirically examine the role of education level in influencing employees' intention to use digital transformation technologies. Data was obtained from 401 employees in the four and five-star hotels in the Hurghada and Sharm El Sheikh Cities using a quantitative research technique. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the collected data. The results show that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly influence employees' intention to use digital transformation technologies. Moreover, the results revealed that education level moderates the effect of performance expectancy and facilitating conditions on employee intention to use digital transformation technologies, but does not significantly moderate the effect of social influence and effort expectancy on intention to use digital transformation technologies. Additionally, the research contributes to filling a knowledge gap and offers practical implications.

DOI

10.21608/mjthr.2024.294441.1159

Keywords

digital transformation, unified theory of acceptance and use of technology, Intention to Use, Education Level, Hotel Industry

Authors

First Name

Ahmed

Last Name

Mahmoud

MiddleName

-

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University

Email

ahmed_mahmoud@mu.edu.eg

City

-

Orcid

-

First Name

Mahmoud

Last Name

Abdelaziz

MiddleName

-

Affiliation

Hotel Management, Faculty of Tourism and Hotels , Minia university, Minia, Egypt.

Email

mahmoud.abdel-aziz@mu.edu.eg

City

-

Orcid

0009-0000-2689-4768

Volume

18

Article Issue

2

Related Issue

48822

Issue Date

2024-12-01

Receive Date

2024-06-01

Publish Date

2024-07-01

Page Start

1

Page End

27

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_363362.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=363362

Order

363,362

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

The Impact of Accepting Digital Transformation Technologies on Employees' Intention to Use: Education Level as a Moderator

Details

Type

Article

Created At

27 Dec 2024