358989

The Role of Travel Agencies' Websites in Promoting Religious Tourism in South Sinai

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

E-Marketing in tourism and hospitality

Abstract

Tourism website has become the primary channel used by tourists to search for tourism product and services. It is a crucial tool for product and service distribution, brand promotion and marketing of destinations. This research aims at evaluate the role of travel agencies' websites in promoting religious tourism in South Sinai. This research used two methods to collect data. The first method is the content analysis of the travel agencies' websites .This research used seven dimensions to evaluate these websites, they are (Information dimension, Interactivity, Website design, Online Processes, Online media and advertising, Online sales promotion, and Online public relations). The research chose the websites of top ten travel agencies in Egypt as a sample for the study. The second method is the interview to know the reasons for not focusing on religious tourism in South Sinai, the suggestions to improve the travel agencies websites to promote religious tourism and to know the extent of travel agencies' interest in the religious tourism pattern in South Sinai
The findings of this research verified that only three companies used their websites as a marketing tool in promoting religious tourism in South Sinai. The research presented Recommendations directed to governmental authorities concerned with the tourism sector in Egypt and recommendations directed to travel agencies in Egypt.

DOI

10.21608/mjthr.2024.292302.1158

Keywords

promotion, Religious Tourism, South Sinai, Travel Agencies, Websites

Authors

First Name

Asmaa

Last Name

Haridy

MiddleName

Ahmed

Affiliation

tourism studies department faculty of tourism and hotels Minia university

Email

asmaaharidy327@gmail.com

City

-

Orcid

-

First Name

ٍSabreen

Last Name

Abd Eljalil

MiddleName

G.

Affiliation

FACULTY OF TOURISM AND HOTELS, LUXOR UNIVERSITY, EGYPT

Email

sabreenjalil@fth.luxor.edu.eg

City

-

Orcid

-

First Name

Nesreen

Last Name

Ahmed

MiddleName

Khairy

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

nesreen.ahmed@mu.edu.eg

City

-

Orcid

-

Volume

18

Article Issue

1

Related Issue

46507

Issue Date

2024-12-01

Receive Date

2024-05-24

Publish Date

2024-07-01

Page Start

93

Page End

108

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_358989.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=358989

Order

358,989

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

The Role of Travel Agencies' Websites in Promoting Religious Tourism in South Sinai

Details

Type

Article

Created At

27 Dec 2024