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Customers' Awareness and Knowledge of Using Irradiation Technology Processed Foods in Egyptian Restaurants: An Exploratory Study

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Last updated: 04 Jan 2025

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Abstract

The pace of dealing with innovative technologies in the food industry requires be of quality procedures to maintain food safety, especially when restaurants use food products that have been processed with one of the modern technologies in food making, they will face different reactions and questions from customers about this innovative technology. The research aims to know the extent of awareness and knowledge of Egyptian restaurants customers and their willingness to eat foods processed with irradiation technology. To achieve the research aim, an electronic questionnaire was designed and distributed randomly to a sample of customers in Egyptian restaurants, 500 valid responses were received for statistical analysis by SPSS V.28 . The results indicated that customers in Egyptian restaurants do not have enough information about food processed with technology irradiation to accept the experience of eating food processed with technology irradiation in the future. Therefore, customers' acceptance and confidence in food processed with technology irradiation is the major obstacle to the marketing process of this new technique in Egyptian restaurants. Based on the results, some recommendations were suggested and directed to food science professionals, factory owners, restaurant owners, chefs, food establishments, and government. One of the main recommendations was that Egyptian customers must be made aware of irradiation technology processed foods through the media and institutional publicity for the sustainability and safety of food, nutrition, and health of irradiation technology processed foods through the dissemination of sufficient information about irradiation technology processed foods by food science professionals.

DOI

10.21608/mkaf.2022.283921

Keywords

Food Irradiation Technology, Microwave irradiation, Customers' Awareness, Food Safety, Egyptian restaurants

Authors

First Name

Mostafa

Last Name

Attia Abdel Fattah Ibrahim

MiddleName

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Affiliation

The Higher Institute for Hotel and Tourism Studies in New Damietta

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City

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Orcid

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First Name

Mahmoud

Last Name

Naeem Abass

MiddleName

-

Affiliation

Faculty of Tourism and Hotels. Mansoura University

Email

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City

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Orcid

-

First Name

Sherif

Last Name

Gamal Saad Soliman

MiddleName

-

Affiliation

Assoc. Professor of Hotel Studies Faculty of Tourism and Hotels Mansoura University

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City

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Orcid

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Volume

12

Article Issue

2

Related Issue

38714

Issue Date

2022-12-01

Receive Date

2023-02-02

Publish Date

2022-12-01

Page Start

103

Page End

156

Print ISSN

2537-0510

Online ISSN

2537-0545

Article File

MKAF_Volume 12_Issue 2_Pages 103-156.pdf

PDF . 1.2MB

Link

https://mkaf.journals.ekb.eg/article_283921.html

Detail API

https://mkaf.journals.ekb.eg/service?article_code=283921

Order

283,921

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

Customers' Awareness and Knowledge of Using Irradiation Technology Processed Foods in Egyptian Restaurants: An Exploratory Study

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Article

Created At

26 Dec 2024