Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

Destination Brand and Travel Behavior: Testing the Effects of Destination Image and Destination Personality

أثر التسويق الحسي على اتخاذ قرار الشراء السياحي

Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust

The Impact of EXPO 2020 Dubai on the Behavioral Intentions towards Egypt as a Tourist Destination

The role of the mental image of the tourists and its effect on the rate of tourist demand towards tourist Destination

The Impact of Insta Tourism on Tourism Decision Making of Generation Y

The impact of Neuromarketing research effectiveness on Impulsive buying in the Egyptian hospitality Industry