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PROGRAMMING AN INTERACTIVE MAP TO ENHANCE CLIENTS' PARTICIPATION IN SITE SELECTION OF E-MARKETING, IN CAIRO AND GIZA GOVERNORATES- EGYPT

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

Multiple-Criteria Decision Analysis (MCDA) is concerned with structuring and taking decisions involving multiple criteria. Integrated with Geographic Information System (GIS) technology, MCDA can be used to select the best locations for any investment project. However, not all investors/clients have the required skills to use these specialized methods and programs. Also, there may be an incompatibility between the consultant and the end user in the end results. Therefore, this research aims to program a web-based Decision Support Engine (DSE) to facilitate the decision-making process and involve the end user easily. The proposed DSE was applied to an E-marketing applied study in Cairo and Giza governorates. Data were collected by electronic questionnaire (928 Questionnaires) processed by SPSS, to create the geodatabase used by the Django web framework to build the DSE. The end result of DSE is producing an Interactive Map to support clients' decision-making in an easy manner.

DOI

10.21608/bsge.2022.151512.1011

Keywords

E-Marketing, Cairo and Giza, Interactive Map, Django framework, DSE

Authors

First Name

Reda

Last Name

Alkot

MiddleName

-

Affiliation

Cairo university

Email

reda_alkot@yahoo.com

City

Cairo

Orcid

-

First Name

Sayed

Last Name

Sayed

MiddleName

Ahmed

Affiliation

National Authority for Remote Sensing and Space Sciences, Egypt

Email

se.sayedahmed@gmail.com

City

cairo

Orcid

-

Volume

95

Article Issue

1

Related Issue

39552

Issue Date

2022-12-01

Receive Date

2022-07-20

Publish Date

2022-12-01

Page Start

1

Page End

22

Print ISSN

1110-5232

Online ISSN

2735-3036

Link

https://bsge.journals.ekb.eg/article_284700.html

Detail API

https://bsge.journals.ekb.eg/service?article_code=284700

Order

284,700

Type

Original Article

Type Code

1,269

Publication Type

Journal

Publication Title

Bulletin de la Société de Géographie d'Egypte

Publication Link

https://bsge.journals.ekb.eg/

MainTitle

PROGRAMMING AN INTERACTIVE MAP TO ENHANCE CLIENTS' PARTICIPATION IN SITE SELECTION OF E-MARKETING, IN CAIRO AND GIZA GOVERNORATES- EGYPT

Details

Type

Article

Created At

25 Dec 2024