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397199

Employability skills of Future Communication Graduates in Egypt: Employers' Perceptions

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Last updated: 25 Dec 2024

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Abstract

Egypt is witnessing a growing trend of adoption of advanced technologies in all types of businesses including media institutions. This created a demand in the job market for skilled communication graduates with advanced employability skills to meet the needs of employers. This study aimed at exploring the perceptions of employers regarding the employability skills of future communication graduates. The study surveyed forty-two managers in media and business organizations to answer four research questions about the most essential skills, personal attributes, characteristics of future communication graduates and how universities can better contribute to advancing the employability skills of future graduates in Egypt. The results indicated that employers prioritize personal attributes like emotional intelligence and self-learning over technical skills and academic knowledge. The respondents emphasized the urgent need to develop academic programs to enhance the general skills and experiences of future communication graduates through professional training and internship programs.
 
 
 
 
 
 
 

DOI

10.21608/sjocs.2024.397199

Keywords

employability skills, future graduates, employer’s perceptions, Egypt

Authors

First Name

Amany H.

Last Name

Bassyouny

MiddleName

-

Affiliation

Associate Professor of Mass Communication Faculty of Al Alsun and Mass Communication Misr International University, MIU

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Orcid

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Volume

2024

Article Issue

30

Related Issue

52125

Issue Date

2024-10-01

Receive Date

2024-12-15

Publish Date

2024-10-01

Page Start

1

Page End

24

Print ISSN

2356-9131

Online ISSN

2682-4671

Link

https://sjocs.journals.ekb.eg/article_397199.html

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https://sjocs.journals.ekb.eg/service?article_code=397199

Order

12

Type

المقالة الأصلية

Type Code

1,255

Publication Type

Journal

Publication Title

المجلة العلمية لبحوث العلاقات العامة و الإعلان

Publication Link

https://sjocs.journals.ekb.eg/

MainTitle

Employability skills of Future Communication Graduates in Egypt: Employers' Perceptions

Details

Type

Article

Created At

25 Dec 2024