Mediating Marketing Knowledge in the Effect of Cultural Intelligence on Consumers 'Decision-Making Style
Last updated: 04 Jan 2025
10.21608/cfdj.2023.288980
Marketing Knowledge (MK), Cultural Intelligence (CI/CQ), Consumers 'Decision, Making Style (CDMS)
Amira
Ibrahim Abdelrahman
Lecturer of Business Administration, Higher Institute of Commercial Sciences, El-Mahalla,, Egypt
amira.ibrahim.abdelghany@gmail.com
السنبلاوين
Abd Elazeem Mohamed
Abd Elazeem
Lecturer of Statistics and Operations Research, Osim Higher Institute of Administrative Sciences, Giza, Egypt
abd-elazeem1@hotmail.com
Alaa Abd Elkader Mohamed Elsaid
Elnazer
Lecturer of Business Management,, Faculty of Business Administration, Delta University for Science &Technology, Gamassa,,Daqahliyah, Egypt
alaa.elnazer@deltauniv.edu.eg
Ahmed Yousef Abdel Salam
Ali Bahrez
Lecturer of Business Administration,Higher Institute of Marketing, Commerce and Information Systems, El-Tagamoaa El-Awal, New Cairo, Egypt
dr.ahmed.yousef.bahrez@gmail.com
Mansoura
4
2
40047
2023-07-01
2023-03-06
2023-07-01
67
98
2682-3403
2682-4531
https://cfdj.journals.ekb.eg/article_288980.html
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288,980
المقالة الأصلية
1,242
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المجلة العلمية للدراسات والبحوث المالية والتجارية
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Mediating Marketing Knowledge in the Effect of Cultural Intelligence on Consumers 'Decision-Making Style
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Type
Article
Created At
25 Dec 2024