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299280

Marketing Ambidexterity as a gateway to attracting foreign direct investment to the Arab Republic of Egypt's sports sector

Article

Last updated: 25 Dec 2024

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Abstract

Research goal:
The research aims to study Marketing Ambidexterity as an approach to attract foreign direct investment to the sports sector in the Arab Republic of Egypt by identifying:
1- Exploring opportunities as a gateway to attract foreign direct investment to the sports sector in the Arab Republic of Egypt.
2- Exploiting opportunities as an entry point to attract foreign direct investment to the sports sector in the Arab Republic of Egypt.
3- Marketing flexibility (promotion, pricing, product, distribution) as an input to attract foreign direct investment to the sports sector in the Arab Republic of Egypt.  

DOI

10.21608/ajssa.2022.299280

Authors

First Name

Sally

Last Name

Abdo Al- Deeb

MiddleName

Said

Affiliation

Assistant Professor, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University

Email

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City

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Orcid

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First Name

Reem

Last Name

Mokhtar

MiddleName

Ahmed

Affiliation

Lecturer, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University.

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City

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Orcid

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Volume

2022

Article Issue

1

Related Issue

33036

Issue Date

2022-06-01

Receive Date

2022-03-16

Publish Date

2022-06-01

Page Start

82

Page End

109

Print ISSN

2314-7091

Online ISSN

2314-7105

Article File

AJSSA_Volume 2022_Issue 1_Pages 82-109.pdf

PDF . 575.0kB

Link

https://ajssa.journals.ekb.eg/article_299280.html

Detail API

https://ajssa.journals.ekb.eg/service?article_code=299280

Order

299,280

Type

Original Article

Type Code

1,145

Publication Type

Journal

Publication Title

Assiut Journal of Sport Science and Arts

Publication Link

https://ajssa.journals.ekb.eg/

MainTitle

Marketing Ambidexterity as a gateway to attracting foreign direct investment to the Arab Republic of Egypt's sports sector

Details

Type

Article

Created At

25 Dec 2024