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309534

Investigating the Factors Influencing Egyptian Domestic Tourists' Online Purchase Intention

Article

Last updated: 04 Jan 2025

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Abstract

The present study tests structural model statements travelers' Online Purchase Intention of Egyptian domestic tourists using data collected from domestic travelers in Egypt. The study take the Technology Acceptance Model extend (TAM) by integrating travelers' Perceived Risks and Trust in online-purchases with the various variables of the framework (Perceived Usefulness, Perceived Ease of Use, and Attitude). The aim of study is assessing the factors which influencing in Online Purchase Intention of the Domestic Tourists in Egypt. Therefore, this study aims to explore extend of influencing model factors (Perceived Usefulness, Perceived Ease of Use, Perceived Risks, and Trust) on Domestic tourist's Online Purchase Intention in Egypt. The study depends on primary data collected from a sample of domestic tourists in Egypt. A questionnaire as the quantitative approach was distributed to domestic tourists who had reserved or purchased a travel service via the Internet at least once. The total respondents of to the questionnaire are 216 respondents. The collecting data were coded and analyzed via SPSS v 24. The results demonstrated that there is an appositive significant relation between the factors (Usefulness, Ease of Use, Online Trust, and Online Attitude) and domestic tourists' Online Purchase Intention. Moreover, the relationship between Online Risks and the Online Purchase Intention of domestic tourists is negative in Egypt. The study recommendation demonstrated that the travel agency in Egypt should encourage domestic tourists to pay online. In addition, they should offer many types of secure online payment.

DOI

10.21608/ijhth.2022.309534

Keywords

Online purchase, Intention, Domestic Tourist, Egypt

Authors

First Name

Fakhory

Last Name

Ayoub

MiddleName

Shohdy

Affiliation

-

Email

fakhory.shohdy@fth.luxor.edu.eg

City

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Orcid

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First Name

Maged

Last Name

Briez

MiddleName

Gabr

Affiliation

-

Email

-

City

-

Orcid

-

Volume

16

Article Issue

2

Related Issue

42447

Issue Date

2022-12-01

Receive Date

2023-07-25

Publish Date

2022-12-01

Page Start

76

Page End

87

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_309534.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=309534

Order

7

Type

Original Research Articles

Type Code

806

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

Investigating the Factors Influencing Egyptian Domestic Tourists' Online Purchase Intention

Details

Type

Article

Created At

24 Dec 2024