The research aimed to assess the environmental awareness of respondents regarding the impact of Lake Burullus' development on domestic tourism in Kafr El-Sheikh Governorate. Data were gathered from 504 participants through personal interviews. The results revealed that respondents favored domestic tourism due to its affordability and convenience. However, dissatisfaction persisted, even after Lake Burullus' development, primarily because of the suboptimal utilization of resources in Kafr El-Sheikh, both internally and externally. Additionally, the study identified several factors contributing to domestic tourism stimulation, such as the lack of awareness among residents in tourist areas, inadequate security and medical services, and the limited role of the media. The governorate and localities displayed insufficient interest in site development and cleanliness. Visitors encountered numerous challenges during their visits, prompting the study to emphasize the importance of media in promoting environmental awareness among tourists, enhancing the quality of tourism services, and revitalizing hotels and tourism establishments.