Beta
235574

Evaluating the Websites' Quality of Five and Four Star Hotels in Egypt

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

IT in tourism and hospitality

Abstract

The research aimed to assess the quality of hotels' websites and explore the defects that obstruct customers to purchase on hotels' websites. Website quality was defined as users' evaluation of a website's features meeting their requirements and reflecting overall superiority of the website A quantitative method was used to collect the data. A total of 421 valid questionnaires were collected out of 600. The questionnaire was directed to the guests of four and five-star hotels in Hurghada, Egypt. SPSS V. 25 was used to analyze data. Correlation, one-sample T-test, and one-way ANOVA was used. The findings revealed that the majority of respondents react neutrally regarding hotel website quality dimensions. The results also revealed that there were strong relationships between informational content, website design, ease of use, interactivity, and marketing image. It also revealed that there were no statistically significant differences between males and females or between four and five-star hotels regarding to hotels' websites quality. There were statistically significant differences between respondents regarding age and nationalities factors with respect to ease of use, informational content, design and interactivity. The current research recommended that hotel IT managers should exert more efforts to improve the quality of their websites. This study contribution is exploring the defects that obstruct customers from using and browsing the hotels' websites. In addition to, addressing the statistically significant correlations among hotels' website quality dimensions.

DOI

10.21608/mjthr.2022.135274.1034

Keywords

website quality, Egyptian Hotels, Website evaluation, website assessment

Authors

First Name

Samar

Last Name

A. Elsater

MiddleName

A. Elrahem

Affiliation

Hotel studies department, Faculty of tourism and hotels, Luxor university, Luxor, Egypt.

Email

samara.elrahem@fth.luxor.edu.eg

City

-

Orcid

-

First Name

Abd ElBary

Last Name

Dawood

MiddleName

Ahmed Ali

Affiliation

Hotel Management Department, Faculty of Tourism & Hotels, Minia University, Minia, Egypt

Email

abdelbarydawod@mu.edu.eg

City

Cairo

Orcid

24604032800096

First Name

Mostafa

Last Name

Mohamed Hussein

MiddleName

Mahmoud

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University,Minia, Egypt

Email

mostafa.hussien@mu.edu.eg

City

Minia

Orcid

-

First Name

Mohamed

Last Name

Ali

MiddleName

Ahmed

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt; Princess Nourah bint Abdurrahman University, KSA.

Email

moaali@pnu.edu.sa

City

-

Orcid

-

Volume

13

Article Issue

1

Related Issue

29712

Issue Date

2022-01-01

Receive Date

2022-04-21

Publish Date

2022-05-08

Page Start

183

Page End

193

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_235574.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=235574

Order

10

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Evaluating the Websites' Quality of Five and Four Star Hotels in Egypt

Details

Type

Article

Created At

23 Jan 2023