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137562

Evaluating the Optional Tours Service Quality and its Effect on Tourist's Satisfaction in Marsa Alam City

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

Tourism and environment

Abstract

Optional Tours are one of the most important activities in the tourism industry and can provide substantial gains to tourists and tourism businesses as well as host communities. In addition, optional tours are now one of the main products in Egypt. The purpose of this paper is to evaluate the of optional tours services presented by travel agencies and their effect on tourist's satisfaction in Marsa Alam city. To achieve the aims of the study, quantitative approach based on a questionnaire was developed and directed to a sample of Egyptian and foreign tourists. The questionnaire was handled to 550 Egyptians tourists and 140 foreign tourists. Out of this number, 452 forms were available for analysis representing 82.1% response rate for Egyptian tourists and 97 forms were available for analysis representing 69.3% response rate for foreign tourists. The results indicated that Egyptians tourists felt safe during implementing their optional tours, whereas, the foreign tourists are satisfied with modern technology which travel agencies used in showing and selling optional tours. Moreover, the Egyptians tourists suffered from not providing the need information about the trip, whereas, foreign tourists suffered from the travel agency not implemented the optional tours as had been announced and purchased

DOI

10.21608/mjthr.2021.137562

Keywords

Optional Tours, Services quality, tourist satisfaction, Marsa Alam

Authors

First Name

Mohamed

Last Name

Khalaf

MiddleName

Abdul-raouf

Affiliation

Tourism Studies Department - Faculty of Tourism and Hotels - Minia Unverisity

Email

mohamed.khalaf1@mu.edu.eg

City

Minia

Orcid

-

First Name

Wafaa

Last Name

Elias

MiddleName

-

Affiliation

Tourism studies Department , Faculty of Tourism and Hotels , Minia University

Email

wafaa.elias@mu.edu.eg

City

-

Orcid

-

First Name

Ghada

Last Name

Wafik

MiddleName

Mohamed

Affiliation

Tourism studies Department , Faculty of Tourism and Hotels , Fayom University

Email

-

City

-

Orcid

-

Volume

10

Article Issue

1

Related Issue

20666

Issue Date

2020-12-01

Receive Date

2021-01-09

Publish Date

2020-12-01

Page Start

51

Page End

80

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_137562.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=137562

Order

3

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Evaluating the Optional Tours Service Quality and its Effect on Tourist's Satisfaction in Marsa Alam City

Details

Type

Article

Created At

23 Jan 2023