The tourist image of any destination is vital in attracting more tourists to the destination. This research aims to evaluating the image of the Egyptian tourism product in the brochures of the UK tour operators. The content analysis was used to analyze the text and pictures in seven brochures produced by main tour operators in UK tourist market about Egypt. This knowledge may give a better understanding of the UK tour operators' perspective about Egypt.  The findings of this paper demonstrate that the total image of Egypt is positive. But there are many attractions were ignored.