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257867

Studying the Effects of Hotels' Website Quality on Customers' E-satisfaction

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Last updated: 26 Dec 2024

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Abstract

This study aims to explore the effects of hotels' website quality dimensions on customers' e-satisfaction in hotels. A quantitative method was used to collect the data. The questionnaire of the research was directed to the guests of four and five-star hotels in Hurghada, Egypt. SPSS V. 25 was used to analyze data. Linear regression analysis was used to test the hypotheses of the study. The findings of this research revealed that hotels' website informational content (β = 0.760, Sig. = 0.000), hotels' website design (β = 0.783, Sig. = 0.000), ease of use (β = 0.758, Sig. = 0.000), interactivity (β = 0.796, Sig. = 0.000), marketing image (β = 0.879, Sig. = 0.000), and online processes (β = 0.740, Sig. = 0.000) had a significant effect on customers' E-satisfaction. The implication of these findings for the industry and future research are deliberated as well. Study contribution is exploring the effect of hotels' website quality on customers' e-satisfaction in Egyptian hotels.

DOI

10.21608/mkaf.2022.257867

Keywords

Hotels’ Website, website quality, Customer’s E-Satisfaction, Website Usability

Authors

First Name

Mostafa

Last Name

M. M. Hussein

MiddleName

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Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Egypt

Email

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City

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Orcid

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First Name

Abd El-Bary

Last Name

Ahmed Ali Dawood

MiddleName

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Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Egypt

Email

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City

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Orcid

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First Name

Mohamed

Last Name

Ahmed Ali

MiddleName

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Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Egypt. Princess Nourah Bint Abdulrahman University, KSA

Email

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City

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Orcid

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First Name

Samar

Last Name

A. Elrahem A. Elsater

MiddleName

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Affiliation

Princess Nourah Bint Abdulrahman University, KSA

Email

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City

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Orcid

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Volume

11

Article Issue

4

Related Issue

36498

Issue Date

2022-06-01

Receive Date

2022-09-04

Publish Date

2022-06-01

Page Start

103

Page End

160

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_257867.html

Detail API

https://mkaf.journals.ekb.eg/service?article_code=257867

Order

16

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

Studying the Effects of Hotels' Website Quality on Customers' E-satisfaction

Details

Type

Article

Created At

23 Jan 2023